Monday, January 23, 2012

What are the benefits of qr code in marketing

Even today, a majority of the people are not aware of what a QR code or in more precise terms Quick Response Code is. Despite the fact that almost all the vital brands are already implementing innovative marketing strategies using this tool.

Qr code marketing are inherently black modules that are designed on a white background with black square patterns as the content stored on them would be decoded at extremely high speeds. These codes can possibilities in the field of marketing and advertising.

Qr code marketing can be scanned by anyone that owns a phone with a camera and bar code scanning capabilities. This is remarkably natural phenomenon these days.

Implementation of these codes not only helps you to increase the reach but also aids in substantial cost cutting due to lesser requirements of printing a lot of information. These codes provide the marketers with an opportunity to engage with their potential customers in the most excellent way possible. A marketer can connect with the audience and offers them vital information such as contact details, promotional offers, new deals and direct link to their websites.

A major benefit of qr code marketing is that it offers the possibilities in driving traffic to your Internet marketing communication on the web. They also offer initiatives in SEO and SEM initiatives.

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